The power of long tail keywords is well known these days and many website owners are looking for ways to exploit this market. Unfortunately, they do not all get the desired results.
There are websites that offer nothing but a list of long tail keywords that do nothing for the visitor in terms of conversion. This is something you want to avoid at all costs.
You want to bring your visitors to a site with content that engages them and makes them want to come back.
What is the power behind long tail keywords anyway? How can they improve your rankings in Google? Let us find out. A long tail keyword is usually less competitive, have low search volume and lower CPMs (cost per thousand impressions).
The higher conversion rate is also because a long tail keyword is usually much more specific and easy to understand why a person is looking for it, rather than trying to guess why a query with a higher search volume has high ranking. The reason is that people are much more likely to convert if they find what they are looking for in your content.
To make sure that your site ranks well for those long tail keywords, there are a few things that you can do to optimize your landing page. First off, make sure that your landing page has all the necessary attributes such as a title, header, alt image tags and a proper keyword rich title.
It is important to put effort into optimizing your landing page if you want to rank well for the long tail keywords. There are several things that you can do to optimize your landing page and bring you a good ranking:
Search Engine Optimization – If you want to rank well for long tail keywords, it is highly recommended that you do some search engine optimization work. SEO is very important when optimizing your site because your site will have a better chance of rank well if you do some keyword research on the Internet.
Keyword research is a great way to find possible keywords that you can use to optimize your site for that keyword. You can also take the help of some free tools like Google keyword planner. Keyword research would help you find both competitive and non-competing keywords.
Use Of Meta Tags – If you want your site to rank well for those long tail keywords, then it is recommended that you also put some Meta tags on your pages. Meta tags are very helpful in finding possible keywords that are also used by your competitors.
One common way of using Meta tags is to write your site’s name with your target phrase inside the Meta tag. For example, you can write ‘my website’ with my keyword phrase inside the Meta tag. This way, your site will also be indexed by search engines.
Keyword Spicing And Other Ideas – Try to come up with as many ideas as possible that will be helpful for your SEO process. One thing you can do is to use some keyword spicing techniques. When it comes to long-tail keywords, spicing them up is one way of making them sound more catchy and interesting.
You can do this by using head words or phrases. For example, if you have the phrase ‘make money online’, then you can create some articles with the words make money online mixed together in one article.
The Long Tail Buying Cycle – Another effective way for you to rank well for those long tail keywords is by creating buying cycles.
This simply means that when you are doing keyword research, you can identify how many times these keywords are searched throughout a month and when you are targeting those keywords, you create buying cycles so that when someone searches these words, you already know how many times they are being used.
With this, it would be much easier for you to target these keywords because you already know how much traffic is heading to them.
Targeting the best keywords and using them wisely will be helpful for you to have great success online as a website owner or marketer. However, you also have to keep in mind that there are some things that you need to do to make sure that you are targeting the right keywords that will give you the best possible chance of getting a good ranking on the top search engines.
In order to make things easier for you, it is important that you choose keywords that have been studied by search engines and have had quite a bit of research done on them. By doing this, you can ensure that you are targeting the keywords that will give you the best possible chance of having a good ranking on the search engines as well as making some sales through your website each month.
