Keyword research is an essential part of any SEO campaign and with a good keyword strategy, it can be much easier to find profitable keywords. A good keyword research tool can help you identify profitable keywords and also tell you which keywords are too competitive.
Keyword research is not a black art. With the right tools and the right approach, anyone can produce a good keyword strategy and succeed in search engine optimization.
The first step in developing a good keyword research techniques tool is learning how to locate keywords and phrases that have low competition, yet are highly searched for. A tool that allows you to analyze these keywords will be very helpful.
A popular method is the social media marketing. Many businesses use social media marketing to attract new customers. You want to identify those phrases that appear frequently on web pages and social networking profiles, but are not often used as a search term.
Some of the best keyword research techniques are also associated with new strategies. Using Google’s Keyword Tool, for example, you can see how often certain terms are searched, as well as where they appear.
This is very important because you want to concentrate on long-tail keywords that are less competitive, yet commonly used by customers. In addition to Google’s Keyword Tool, there are many free tools available online.
If you are focusing on SEO, there are two primary ways to identify keywords and phrases that are less competitive, yet remain highly searched for. One is the use of pay per click advertising. Google AdWords can help you find highly targeted phrases. The other is the research of web pages.
A third way to do keyword research is to find the social media accounts of customers and ask the question, “What are they doing on social media?” Google has an excellent tool called Web Analytics that allows you to track your keywords and key phrases. With the social media accounts, you need to monitor the frequency that the terms or phrases are searched.
You should also keep track of the search intent for each term or phrase, particularly in the context of your online marketing efforts.
One of the most important concepts in this article is targeting your audience. In the previous paragraph, we saw how focusing on a specific phrase is advantageous for your SEO strategy. However, if you want to have success with online marketing, you will want to focus on long-tail keywords as well.
For example, let’s say that you are running a car service for people in your local area. Your long-tail keywords might be, “car service in Boston,” “online marketing for car services in Boston,” and so on.
Once you have identified these keywords, you should consider how you can incorporate them into your online marketing campaign. The keywords should not only be relevant, but they should also be found by search engines.
You can do this by monitoring the search volume for the keywords you identified and adjusting your website accordingly. For example, if there are a lot of searches for “online car repair” but only a small amount of searches for “online car repair tips,” you should probably focus on “online car repair tips.”
If you find that search volumes for these keywords are quite low, but there are still a large number of prospects for your keyword, you should focus on “online car repair.”
However, if there are no positive search volume for either of these keywords, you should probably drop them from your long-tail list altogether and try to boost your web page rankings with more appropriate keywords. This is why it is important to choose keywords that relate to your business rather than using generic, vague long-tail keywords.
